BrandBlog (tm) / Marketing + Branding Blog

A Fair(y) Use Tale: Disney Characters Explain Copyright

"A Fair(y) Use Tale" mashes up all your Disney favorites to humorously and effectively explain copyright law. The ten minute movie, directed by Eric Faden, came out of Stanford University's Fair Use Project Documentary Film Program. Stanford's Fair Use Project--to which Stanford Law professor, Copyright guru, Creative Commons advocate and Wired writer Lawrence Lessig contributes--was founded last year to "support to a range of projects designed to clarify, and extend, the boundaries of fair use in order to enhance creative freedom." And, well, the movie is damn sure creative, and certainly seems to take the boundaries of fair use about as far as they can go.

Professor Eric Faden of Bucknell University created the short film. He "is an assistant professor of Film Studies and English at Bucknell University. His research includes early cinema and digital imagery. He has also made several experimental films that imagine what academic research might look like as a product of electronic (rather than literary) culture."

» watch on youtube.com » mp4 [ Contribute: submit link / submit article / submit company ]

Phantom Audi TV commercial in Toronto

Audi apparently thought it could pull one over on the residents of Toronto, but it got caught. The automaker from Ingolstadt applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double "T" statues that measure six feet high and fifteen feet long all over the city for a period of three days. A press release issued by Audi, however, confirms that no commercial would be shot, but rather that the statues are meant to act as billboards advertising the new Audi TT. The placement of the statues as advertisements, though, violates the city's signage laws.

» illegalsigns.ca / pr [ Contribute: submit link / submit article / submit company ]

Microsoft splashes $6bn on aQuantive

Microsoft agreed to spend $6bn buying digital marketing company aQuantive, based locally in Seattle, Washington. Now $6bn is pretty much small change for Microsoft - indeed the software group said the deal is not expected to have a significant impact on the company’s financial guidance - but this is an 85% premium on Thursday’s close for aQuantive, which must raise some eyebrows. The shares closed at $35.87 on Thursday - compare that to the $66.50 a share in cash Microsoft has just tabled.

Consolidation in the online advertising space has been rather brisk recently, with Google snapping up DoubleClick for $3.1bn, Yahoo! buying Right Media and WPP grabbing 24/7 Real Media just this week. Indeed, as a result of the Google/DoubleClick love-in, people started to question where that leaves Microsoft and recent speculation has seen its name linked with that of Yahoo! as a result.

» ft.com [ Contribute: submit link / submit article / submit company ]

Eye tracking billboards to monitor people

A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way.

» newscientisttech.com

Bill Moggridge: What makes for good design

Bill Moggridge has been an industrial designer for 40 years. In 1979, he designed what many call the first laptop computer: the GRiD Compass, which was used by businesspeople as well as by NASA and the U.S. military. The Compass established the language of laptop design: hinged closure, flat display, low-profile keyboard, and metal housing. In 1991, Moggridge cofounded Ideo, a design consultancy based in Palo Alto, CA. He is the founder of a movement known as "interaction design," which aims to do for the virtual world what industrial design does for the physical. In the recently published book Designing Interactions, he interviews 42 influential designers.

» technologyreview.com

Polymer Vision: Organic based rollable displays

Polymer Vision announced its cooperation with Innos to establish the world’s first production facility for organic semiconductor based rollable displays. Manufacturing will start this year to meet the increasing commercial demand for the unique Polymer Vision display technology.

» polymervision.com / PDF download [ Contribute: submit link / submit article / submit company ]

Web 3.0 - Entrepreneurs See a Web Guided by Common Sense.

Their goal is to add a layer of meaning on top of the existing Web that would make it less of a catalog and more of a guide — and even provide the foundation for systems that can reason in a human fashion. That level of artificial intelligence, with machines doing the thinking instead of simply following commands, has eluded researchers for more than half a century.

These ideas, which some people are calling Web 3.0, as the story notes, could well be the foundation for one of the Next Big Things in technology. Smart entrepreneurs are working now on making them real.

In the news category, the value of this approach is obvious: sifting through the huge amount of noise and finding the signal, then putting it all together in a coherent (or at least more coherent) whole than we can dream of today. Again, people are working on this, and some may be getting fairly close to a first approximation. But it will be an extremely difficult problem, the kind that tech folks call “nontrivial.”
Then again, the nontrivial problems are worth the most — when they’re solved.

» Search Branding-Specific Tags: Common Sense - Artificial Intelligence
» NY Times

HD DVD Movies: Studios eye the high capacity medium's potential for new ad revenue.

"The extra space gives the studios room not only for high-definition video and enhanced audio, but also for a bevy of interactive features, including games, picture-in-picture commentaries and Web links.

Some car chases in movies are so over the top that you might find yourself mentally trying to add up the cost of all the wreckage. Now Progressive Direct will do the math for you. It teamed up with Universal Studios Home Entertainment to insert a running tally of the destruction into the recent release of "The Fast and the Furious: Tokyo Drift" on high-definition DVD. As cars smack into one another in Tokyo, a display in a small window keeps track: Roof repair: $209; taillights: $451; fender: $618."

» Search Branding-Specific Tags: HD DVD - Universal Studios - Advergames
» NY Times

J&J Selects INVEGA as Brand Name for the treatment of schizophrenia drug.

Janssen, a subsidiary of Johnson & Johnson, announced that it has selected INVEGA™ as the brand name for paliperidone extended release tablets, the company's investigational oral atypical antipsychotic. The company is seeking approval from the U.S. Food and Drug Administration (FDA) to market INVEGA™ for the treatment of schizophrenia.

» Search Branding-Specific Tags: Schizophrenia - Drug Name - Drug Naming
» Johnson & Johnson

Wanna Be Wal-Mart's Ad Man?

Four finalist agencies must show how they'd use $200 million to spark "cross-shopping" between departments while renewing shoppers' love for the retail giant.

via Business Week