How I Learned to Live Google-free: A quest to quit the most pervasive company on the Web

At a panel on search engines in 2009, a Microsoft executive said that using Google is like smoking cigarettes: "It’s a habit that’s going to be difficult to give up." He was talking about switching search engines, but the difficulties of breaking the Google habit increase exponentially for people who also rely on Google Docs, the Chrome browser, or an Android phone.
[ spectrum.ieee.org ]