BrandBlog

Pages

Sponsor Media

Categories

Simple

Sponsor Links

BrandBlog Blogroll


  • brandblog.com qr code
  • Interpublic
    Interpublic Group is comprised of hundreds of communication agencies around the world that deliver custom marketing solutions on behalf of our clients.
  • Omnicom Group
    Omnicom Group (NYSE: OMC) is a strategic holding company that manages a portfolio of global market leaders. Our companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services.
  • WPP
    A world leader in marketing communications. Marketing strategy, advertising, every form of marketing communication and in monitoring progress.
  • IDEO
    We use design thinking to help clients navigate the speed, complexity, and opportunity areas of today's world.
Subscribe to this blog's feed

« May 2007 | Main | August 2009 »

Will anyone pay for anything?

The idea for Revenue Bootcamp held on the Microsoft campus in Mountain View, Calif., developed earlier this year after some people realized that upcoming conferences focused only on "social media . . . basically gathering eyeballs, but nobody was talking about monetizing people . . .," Guy Kawasaki explained in his opening remarks.

» Revenue Bootcamp
» Building43 [ Contribute: submit link / submit article ]

Comments (0) | TrackBack (0)

Harnessing Bloggers, Any Way They Can

Companies are increasingly sponsoring blogging events, paying for bloggers to attend tech conventions and even paying bloggers hundreds of dollars for postings or viral marketing campaigns. “Word of mouth is a very powerful tool,” said Mr. Mercurio, who added that the company uses things ranging from Amazon.com consumer ratings to market research like focus groups as part of its product research. “Consumers are increasingly investigating products online.”

» New York Times [ Contribute: submit link / submit article ]

Comments (0) | TrackBack (0)

The Downsides of Branding

Brands are wonderful assets when they capture the essence of a product, service, or event succinctly, meaningfully, and with endurance over time. Consumer product companies have brand guardians to protect those conceptual assets. But when branding becomes a fad, it can reduce communication.

» Harvard Business [ Contribute: submit link / submit article ]

Comments (0) | TrackBack (0)