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Use Your Driver's License as a Debit Card

A startup promises to save both drivers and gas station owners a bundle at the pump by cutting credit cards out of the payment process. A two-year-old company called National Payment Card allows customers to pay for gas by swiping their driver's license and entering a PIN.

Aurora Bisig is a big believer in retailer discount cards. At her last count, she had a dozen—from Sam's Club (WMT) to nearly every grocery store in Central Texas. So this March, when the Austin (Tex.) insurance agent pulled into a gas station for a fill-up and saw a sign promising an additional 10¢ off per gallon for signing up with a new e-payment program, she was interested.

She was also pleased to learn that the "RollbackPrice" program wouldn't require her to add another piece of plastic to her overstuffed wallet. Instead, after entering her driver's license number and bank account information online with a two-year-old company called National Payment Card (NPC), she'd be able to pay for gas just by swiping her driver's license (linked directly, via the existing magnetic stripe, to her bank account), and entering a personal identification number.

» businessweek.com [ Contribute: submit link / submit article / submit company ]

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