The Futurelab 100 ranks the online relevance of the world’s 100 most valuable brands as listed by Business Week/Interbrand. Its objective is to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.
The ranking is based on the number of times the brand’s name appears in leading search engines like Google, Baidu and Technorati, the number of links to the brands website, its reach and Page-rank relevance, and the number of times people express their “love” or “hate” for the brand. The Futurelab 100 will be compiled each time Business Week/Interbrand issues a new ranking
[PDF] THE FUTURELAB 100 via: FutureLab