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« Wanna Be Wal-Mart's Ad Man? | Main | E-tailing 2.0 in Second Life, Entropia Universe, and There. »

Sometimes this life seems so cluttered with marketing and sales pitches that it’s enough to make you want to flee to another world.

And you can. A second life awaits in one of the many increasingly popular online worlds, including one called Second Life. Inhabited by the alter egos of a few hundred thousand users, Second Life is not the most popular of these online habitats, but lately it has been attracting — yes — marketers. Toyota, Starwood Hotels and a variety of music and book companies have begun branding efforts in Second Life; the Virginia politician Mark Warner even gave an interview there recently. Longtime users like Gareth Lancaster have been expecting this.
via: NY Times Magazine Selling To Avatars, October 1, 2006

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