Use Promotions To Cut Through Ad Clutter

Promotions are more popular than ever, have wide appeal, and drive purchase and awareness — a welcome revelation for marketers struggling to create relevance with ad-weary consumers. Online promotions are particularly good tools for targeting valuable customers and enabling more interactive, relationship-based promotions strategies. As promotion use grows more sophisticated, Forrester expects that promotions will join the online marketing suite, print promotions providers will retrench, and marketers will leverage Social Computing technologies to guide their promotions strategies.

Title: Use Promotions To Cut Through Ad Clutter
Link: http://www.forrester.com/go?docid=39629