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Brand Blog, a marketing and branding information blog.
Providing a daily dose of news and features from the world of the brand experience, media, and advertising industry for both the consumer and branding professional.

FTC: Bloggers must disclose payments for reviews

Advertisers, celebrity endorsers and even some internet bloggers will be held liable for false statements they make about products as part of a crackdown by US regulators on deceptive advertising practices.

The new rules on the use of testimonials in advertising, released by the Federal Trade Commission on Monday, also say that anyone who endorses a product, including celebrities and bloggers, must make explicit the compensation received from companies. In an effort to hold companies and endorsers accountable, the FTC guidelines state that businesses and reviewers will be liable for any false statements made about a product. If a blogger receives a free sample of skin cream and untruthfully claims it cures eczema, for example, the company and the blogger could be held liable for false advertising.

» FTC GOV - FT [ Contribute: submit link / submit article ]

Big Brother is watching you shop

A surveillance state, with cameras on every street is commonplace but now Big Business is also turning to Big Brother.

Face recognition, behaviour analysing surveillance cameras, biometric profiling and the monitoring and storing of our shopping patterns has made snooping into our habits, movements and private lives ever easier. Dismayed at its shrinking power to market to us via traditional media or even the internet, the private sector is now proposing to reach potential customers in ways that critics say should have us all concerned.

» BBC [ Contribute: submit link / submit article ]

FCC To Support 'Net Neutrality' And Open Internet

The U.S. government plans to propose broad new rules Monday that would force Internet providers to treat all Web traffic equally, seeking to give consumers greater freedom to use their computers or cellphones to enjoy videos, music and other legal services that hog bandwidth.

The move would make good on a campaign promise to Silicon Valley supporters like Google Inc. from President Barack Obama, but will trigger a battle with phone and cable companies like AT&T Inc. and Comcast Corp., which don't want the government telling them how to run their networks.

Treating Web traffic equally means carriers couldn't block or slow access to legal services or sites that are a drain on their networks or offered by rivals.

» Reuters [ Contribute: submit link / submit article ]
» Wall Street Journal
» Washington Post

Behemoth Blogs Taking Over The Web

In a recent essay in the New York Review of Books, Michael Massing articulates a point made so often about the Web that it's nearly catechismal. Blogs, he says, have torn down the power structure of old media. "Decentralization and democratization" are the law of the land, offering “a podium to Americans of all ages and backgrounds to contribute.” This is a notion that bloggers and web gurus have been touting for years. In his 2006 book, An Army of Davids, for example, “Instapundit” blogger Glenn Reynolds argued that “markets and technology” empowered “ordinary people to beat big media.” And this June, internet sage Clay Shirky assured an audience at a TED event that the old model, where “professionals broadcast messages to amateurs,” is “slipping away.”

» The Atlantic [ Contribute: submit link / submit article ]

From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?

Just about everyone, from the general public to news executives, has an opinion about the future of journalism. Now, the Federal Trade Commission is stepping into the debate.

The commission is planning two days of workshops in December — titled “From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?” — to examine the state of the news industry.

More often, the F.T.C. tends to organize workshops related to consumer protection issues like mortgage fraud. But Jon Leibowitz, the F.T.C. chairman, says the agency has taken a look at other industries, through workshops on hospital competition, food marketing and the patent system. Journalism’s future falls in the agency’s purview, he said.

» NY Times - FTC [ Contribute: submit link / submit article ]

Maybe It’s Time to Change Credit Cards

On Thursday, the first of a set of new rules went into effect resulting from the landmark credit card legislation earlier this year.

Banks must now provide written notice to customers 45 days before increasing the interest rate or changing the terms on a card. So banks raced to get out in front of that requirement, making a bunch of changes before Thursday, lest they have to give you a month and a half of warning.

Irritated by the changes? Inclined to take your business elsewhere now? This is exactly the right instinct, since plenty of people can still get a better deal from a different card. Fee-free balance transfers still exist. And banks have barely touched the most lucrative rewards programs — and wouldn’t dare fiddle too much given the revenue they generate.

The best revenge is a better card. Here’s how to find one.

» NY Times [ Contribute: submit link / submit article ]

Startup: reSTART Internet Addiction Recovery Program

The reSTART Internet Addiction Recovery Program is specifically oriented towards launching tech dependent youth and adults back into the real world. Our individually tailored program is designed to assist participants with an internet and/or computer based behavioral addiction to break the cycle of dependency. Our 45-day abstinence based recovery program exposes participants to a variety of activities and everyday life skills which are often avoided or underdeveloped as a result of ongoing computer, video game play and internet abuse.

» reSTART [ Contribute: submit link / submit article ]

Read it quick: this article will self-destruct in eight hours.

Computing and communicating through the Web makes it virtually impossible to leave the past behind. College Facebook posts or pictures can resurface during a job interview; a lost or stolen laptop can expose personal photos or messages; or a legal investigation can subpoena the entire contents of a home or work computer, uncovering incriminating or just embarrassing details from the past.

Vanish is a research system designed to give users control over the lifetime of personal data stored on the web or in the cloud. Specifically, all copies of Vanish encrypted data — even archived or cached copies — will become permanently unreadable at a specific time, without any action on the part of the user or any third party or centralized service.

For example, using the Firefox Vanish plugin, a user can create an email, a Google Doc document, a Facebook message, or a blog comment — specifying that the document or message should "vanish" in 8 hours. Before that 8-hour timeout expires, anyone who has access to the data can read it; however after that timer expires, nobody can read that web content — not the user, not Google, not Facebook, not a hacker who breaks into the cloud service, and not even someone who obtains a warrant for that data. That data — regardless of where stored or archived prior to the timeout — simply self-destructs and becomes permanently unreadable.

» Vanish / Washington edu [ Contribute: submit link / submit article ]

A Hollywood Blogger Feared by Executives

“Did you see what Nikki just wrote?” That would be Nikki Finke, a well-traveled newspaper reporter who has found her moment as a digital-age Walter Winchell.

In the three years since she started Deadline Hollywood Daily, a daily blog about the entertainment business, her combination of old-school skills — she is a relentless reporter — and new-media immediacy has made her a must-click look into the ragingly insecure id of Hollywood.

“I really don’t see covering Hollywood as all that different from covering the Kremlin or the federal government,” she said. “I’m always fascinated by closed societies that don’t want prying eyes.”

» New York Times [ Contribute: submit link / submit article ]

Apple: Secrecy Does Not Scale

Apple is justifiably revered in the worlds of technology and culture for creating one of the most powerful brands in the world based on the combination of some key elements: Great user experience and design, and an extraordinary secrecy punctuated by surprising reveals. But the element of secrecy that's been required to maintain Apple's mystique has incurred an increasingly costly price. Apple must transform itself and leave its history of secrecy behind, not just to continue being innovative and to protect the fundamentals of its business, but because the cost of keeping these secrets has become morally and ethically untenable.

» Anil Dash [ Contribute: submit link / submit article ]

Google Engineering Director Spells Out Vision for the Future of Digital Books

Google Books engineering director Dan Clancy spelled out the vision at a talk at the Computer History Museum in Mountain View. Clancy stressed the importance of making it possible to buy the digital books in traditional bricks-and-mortar bookstores, as well as online.

"Right now the physical bookstores are a critical part of our book ecosystem," he said. "A huge amount of books are bought because people go into a physical bookstore and say, hey I want this, I want that. It's a mistake if we think of our future digital world as digital means online and physical means offline. Because if that happens and 10 percent of the world goes digital, that's going to be really hard for all the bookstores to sustain their business model."

Dan Clancy comments:

People look at the settlement [with the Authors Guild and the AAP] and think that that is Google's vision for what the future looks like for books. And in fact the settlement is what we figured out for these predominantly out-of-print books, so it's more about the past. And in fact we've done a lot of thinking about what is the role we want to play going forward in a digital book world, for new books.

There are [three] things we put as requirements.

One is I believe people want their books stored in the cloud.... For most people, your library is something that you don't pull books off all that often, but when you need it, you want it to be there. That's where a cloud really works. You're not going to actively manage it, but you want to make sure that five years from now, [it's there].

Number two, I think it's critical that there's diversity of choices in terms of retailers that you work with.

Now one of the things with the cloud is that the consumer needs to trust that the person who's providing the cloud will be there. So you don't trust the cloud to some new startup that you've never heard of, or some small local bookstore, that you love to go to.

But right now the physical bookstores are a critical part of our book ecosystem. And in fact a huge amount of books are bought because people go into a physical bookstore and say, hey I want this, I want that. And I think it's a mistake if we think of our future digital world as digital means online and physical means offline. Because if that happens and 10 percent of the world goes digital, that's going to be really hard for all the bookstores to sustain their business model.

So part of our model is to figure out we're going to syndicate for our partner program all of the books we sell that are new, so that any bookstore can sell a Google edition and find a way that people can buy them in bricks and mortar stores as well.

And then finally, our model is you should be able to read on any device.... Our model is some people will read [our books] on a laptop, some will read them on the phone, some people will read on their netbook, and some people will read on their e-reader. And we'll work with any reader provider that wants to make it so they can get their books from the Google cloud....

So the principles of our future world is trying to build this world where there's lots of retail players, read on any device, but it's still stored in the cloud. And as we talk with publishers and booksellers, I think this is the right model, because we're trying to make what would be an open model that encourages competition

» Blog2 [ Contribute: submit link / submit article ]

Will anyone pay for anything?

The idea for Revenue Bootcamp held on the Microsoft campus in Mountain View, Calif., developed earlier this year after some people realized that upcoming conferences focused only on "social media . . . basically gathering eyeballs, but nobody was talking about monetizing people . . .," Guy Kawasaki explained in his opening remarks.

» Revenue Bootcamp
» Building43 [ Contribute: submit link / submit article ]

Harnessing Bloggers, Any Way They Can

Companies are increasingly sponsoring blogging events, paying for bloggers to attend tech conventions and even paying bloggers hundreds of dollars for postings or viral marketing campaigns. “Word of mouth is a very powerful tool,” said Mr. Mercurio, who added that the company uses things ranging from Amazon.com consumer ratings to market research like focus groups as part of its product research. “Consumers are increasingly investigating products online.”

» New York Times [ Contribute: submit link / submit article ]

The Downsides of Branding

Brands are wonderful assets when they capture the essence of a product, service, or event succinctly, meaningfully, and with endurance over time. Consumer product companies have brand guardians to protect those conceptual assets. But when branding becomes a fad, it can reduce communication.

» Harvard Business [ Contribute: submit link / submit article ]

Advantage of Youth: ignorance

Young people make better entrepreneurs because they're too inexperienced to know that their ideas are silly:

The mistakes novices make come from a lack of experience. They overestimate mere fads, seeing revolution everywhere, and they make this kind of mistake a thousand times before they learn better. But the experts make the opposite mistake, so that when a real once-in-a-lifetime change comes along, they regard it as a fad. As a result of this asymmetry, the novice makes their one good call during an actual revolution, at exactly the same time the expert makes their one big mistake, but at that moment, that’s all that is needed to give the newcomer a considerable edge.

» corante.com [ Contribute: submit link / submit article / submit company ]

A Fair(y) Use Tale: Disney Characters Explain Copyright

"A Fair(y) Use Tale" mashes up all your Disney favorites to humorously and effectively explain copyright law. The ten minute movie, directed by Eric Faden, came out of Stanford University's Fair Use Project Documentary Film Program. Stanford's Fair Use Project--to which Stanford Law professor, Copyright guru, Creative Commons advocate and Wired writer Lawrence Lessig contributes--was founded last year to "support to a range of projects designed to clarify, and extend, the boundaries of fair use in order to enhance creative freedom." And, well, the movie is damn sure creative, and certainly seems to take the boundaries of fair use about as far as they can go.

Professor Eric Faden of Bucknell University created the short film. He "is an assistant professor of Film Studies and English at Bucknell University. His research includes early cinema and digital imagery. He has also made several experimental films that imagine what academic research might look like as a product of electronic (rather than literary) culture."

» watch on youtube.com » mp4 [ Contribute: submit link / submit article / submit company ]

Phantom Audi TV commercial in Toronto

Audi apparently thought it could pull one over on the residents of Toronto, but it got caught. The automaker from Ingolstadt applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double "T" statues that measure six feet high and fifteen feet long all over the city for a period of three days. A press release issued by Audi, however, confirms that no commercial would be shot, but rather that the statues are meant to act as billboards advertising the new Audi TT. The placement of the statues as advertisements, though, violates the city's signage laws.

» illegalsigns.ca / pr [ Contribute: submit link / submit article / submit company ]

Microsoft splashes $6bn on aQuantive

Microsoft agreed to spend $6bn buying digital marketing company aQuantive, based locally in Seattle, Washington. Now $6bn is pretty much small change for Microsoft - indeed the software group said the deal is not expected to have a significant impact on the company’s financial guidance - but this is an 85% premium on Thursday’s close for aQuantive, which must raise some eyebrows. The shares closed at $35.87 on Thursday - compare that to the $66.50 a share in cash Microsoft has just tabled.

Consolidation in the online advertising space has been rather brisk recently, with Google snapping up DoubleClick for $3.1bn, Yahoo! buying Right Media and WPP grabbing 24/7 Real Media just this week. Indeed, as a result of the Google/DoubleClick love-in, people started to question where that leaves Microsoft and recent speculation has seen its name linked with that of Yahoo! as a result.

» ft.com [ Contribute: submit link / submit article / submit company ]

[PDF] How To Beat The Stock Market: Buy Companies With High Customer Satisfaction Scores

A study in the Journal of Marketing concludes that you can beat the market consistently by buying stock in companies with high customer satisfaction ratings:

Using a back-tested paper portfolio and an actual case, the authors of a study published in the Journal of Marketing found that companies at the top 20% of the the American Customer Satisfaction Index (ACSI) greatly outperformed the the stock market, generating a 40% return. From 1996-2003, the portfolio outperformed the Dow Jones Industrial Average by 93%, the S&P 500 by 201%, and NASDAQ by 335%.

[ PDF ] view document » consumerist.com [ Contribute: submit link / submit article / submit company ]

Use Your Driver's License as a Debit Card

A startup promises to save both drivers and gas station owners a bundle at the pump by cutting credit cards out of the payment process. A two-year-old company called National Payment Card allows customers to pay for gas by swiping their driver's license and entering a PIN.

Aurora Bisig is a big believer in retailer discount cards. At her last count, she had a dozen—from Sam's Club (WMT) to nearly every grocery store in Central Texas. So this March, when the Austin (Tex.) insurance agent pulled into a gas station for a fill-up and saw a sign promising an additional 10¢ off per gallon for signing up with a new e-payment program, she was interested.

She was also pleased to learn that the "RollbackPrice" program wouldn't require her to add another piece of plastic to her overstuffed wallet. Instead, after entering her driver's license number and bank account information online with a two-year-old company called National Payment Card (NPC), she'd be able to pay for gas just by swiping her driver's license (linked directly, via the existing magnetic stripe, to her bank account), and entering a personal identification number.

» businessweek.com [ Contribute: submit link / submit article / submit company ]

Survey: Second Life residents are in favour of brands

CB News in partnership with Repères presents an opinion poll conducted among 1085 Second Life residents on their perception of Real Life brands in this universe.

The main thing learnt from the poll was that the presence of RL brands is perceived as positive by a great majority of Second Life residents: 66% believe that the presence of RL brands has a positive impact on SL, whereas 22% believe that RL brands have no impact on SL, and only 11% believe that RL brands have a negative impact on SL. Therefore there is no evidence of any overexposure effect or rejection. On the contrary, the avatars are looking forward to the presence of brands (45% of respondents even want more brands) because they enhance and give more credibility to Second Life:

- they give realism and substance to SL by establishing a link with Real Life,
- they make SL more interesting by increasing the number of residents and thus contribute to a greater permanence of this universe.

On the contrary, the main obstacles have more to do with the fear of spoiling the universe, by being too close to real life or too commercial.

[ PDF ] view document » f.abiven [ Contribute: submit link / submit article / submit company ]

Web 2.0 hype is making web firms neglect the basics of good design

Describing Web 2.0 as the "latest fashion", Mr Nielsen said many sites paying attention to it were neglecting some of the principles of good design and usability established over the last decade. Good practices include making a site easy to use, good search tools, the use of text free of jargon, usability testing and a consideration of design even before the first line of code is written.

Sadly, said Mr Nielsen, the rush to embrace Web 2.0 technology meant that many firms were turning their back on the basics. "They should get the basics right first," he said. "Sadly most websites do not have those primary things right."

» bbc.co.uk [ Contribute: submit link / submit article / submit company ]

PlayStation 3 Virtual World / Home Beta Trial

Home is a real-time 3D, networked community that serves as a meeting place for PlayStation 3 users from around the world, where they can interact, communicate, join online games, shop, share content and even build their own personal spaces. Home will be available as a free download from the PlayStation Store and will launch directly from the PS3 system's Home Menu.

» homebetatrial.com [ Contribute: submit link / submit article / submit company ]

New Way to Read Online Text - LiveLink

Scientists at a small startup called Walker Reading Technologies in Minnesota have determined that the human brain is not wired properly to read block text. They have found that our eyes view text as if they're peering through a straw. Not only does your brain see the text on the line you're reading, but it's also uploading superfluous information from the two lines above and the two lines below. This causes your brain to engage in a tug of war as it fights to filter and ignore the noise. The result is slower reading speeds and decreased comprehension. The company has developed a product that automatically re-formats text in a way that your brain can more easily comprehend.

» liveink.com

Viral Marketing for the Real World

Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss his new article in the May 2007 issue of Harvard Business Review, "Viral Marketing for the Real World." Watts explains that while marketing messages may not exactly spread like disease, viral marketing, if used correctly, can be an extremely successful and cost-effective means for getting the word out.

[ mp3 ] listen or download

Eye tracking billboards to monitor people

A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way.

» newscientisttech.com

Bill Moggridge: What makes for good design

Bill Moggridge has been an industrial designer for 40 years. In 1979, he designed what many call the first laptop computer: the GRiD Compass, which was used by businesspeople as well as by NASA and the U.S. military. The Compass established the language of laptop design: hinged closure, flat display, low-profile keyboard, and metal housing. In 1991, Moggridge cofounded Ideo, a design consultancy based in Palo Alto, CA. He is the founder of a movement known as "interaction design," which aims to do for the virtual world what industrial design does for the physical. In the recently published book Designing Interactions, he interviews 42 influential designers.

» technologyreview.com

über bloggers

It's no secret that bloggers are becoming increasingly influential. But Arrington is part of an emerging crowd of writers who use their narrowly focused blogs, such as hyperlocal real estate reports, green guides, or Web 2.0 startup reviews, to establish themselves as thought leaders. These new influencers are taking a page from the blog networks Gawker and Weblogs Inc. and turning rapid-fire, around-the-clock blog patter that makes and shapes the news into a hot new online media model.

Companies are directing more efforts toward buttering up these New Media players, often feeding them exclusives that play well with their targeted audiences. And for marketers who are increasingly comfortable with spending money on blogs, advertising with these opinion leaders provides instant cachet.

Think of these as the digital version of potent, passionate trade press writers. They swarm every novelty in areas like tech, creating problems and buzz for companies and innovations. They report news and publish it alongside analysis of newspaper stories and company releases. These posts are salted with strong doses of personality, sparking discussions across the Web. By melding their own insights and opinions with the aggregated views of others, they're starting to gain leverage. "In a time-starved world, people—especially decision-makers—have very little time, but do not want to miss being in the know," says Rishad Tobaccowala, chief innovation officer at advertising firm Publicis Groupe Media.

» Business Week

2007 Digital outlook report

Avenue A | Razorfish has released Digital Outlook Report 2007, a 140-page PDF that describes where marketing dollars are being spent online, key trends that will impact marketers in 2007, and new quantitative research on best practices for measuring the effectiveness of advertising campaigns.

[ PDF ] DigitalMediaOutlook07

Research : B2B blogging and marketing

Business blogs can shorten sales cycles when they connect decision-makers to the designers and thought leaders who shape new products and services. Unfortunately, B2B blogs are new and evolving; only a small fraction of Fortune 500 companies sponsor one today. This early state represents both an opportunity and a concern for business marketers, especially early pioneers at high-tech firms where evangelists and engineers lead blogging efforts. Forrester believes that B2B blogs can open the formerly closed borders of corporations to prospects, customers, and investors. Marketing's role here is to leverage good blog content produced by technologists into their sales and PR activities, and create guidelines that keep individual bloggers from exposing inside information or straying off topics into areas that don't support the business.

» forrester